The hardest part about being a founder is knowing how to actually spend your time. Your time as the CEO is arguably your company's most valuable resource.
Yet it's difficult to know how to spend it because at any given point in time, there are a hundred things that you could work on.
We often vacillate between the urgent and important, knowing that we need to put out fires with the urgent. Yet, if we don't work on the important, those will ultimately turn into urgent fires as well.
As the founder, I need to make the most of me and my time.
I need more of me.
This is where my Assistant comes in. Her whole purpose is to make me more productive.
It’s her full-time role.
Literally to be an extension of me.
I need her to remove all the friction possible across my entire life so that I can focus on the things that only I can do.
This is what enables me to thrive.
And this is what enables the business to scale and grow.
The best way I’ve found to do this? Follow this daily 15-minute sync system:
Most founders don't waste their time in the traditional sense. I doubt many of you are watching YouTube videos at 10am on a Tuesday.
Instead, we waste time by being disorganized, frazzled, and unsure of what to work on or how to remove the small pieces of friction that we encounter each day.
Every small admin task, meeting prep, email response, Slack message is slowly killing our productivity, which in turn is actually killing our business.
Those days that you drive home exhausted yet feeling like the whole day was a loss, and you can't really even describe what you accomplished - that’s what this is.
Thankfully, there’s another way.
At the end of each day, 4pm, my assistant and I jump on a 15-minute call. She walks me through a series of questions that help me assess the day I just had and prepare for the next day.
This allows me to take a true inventory of what just happened in the day.
Here I make note of what I want to repeat about this day in the future (the good and productive), and the issues I want to fix that are clogging my productivity based on what happened that day (the time sucks and friction).
By processing this with my Assistant, she's able to, in real-time, step in and remove friction.
She’s my “lead blocker”, allowing me to keep running hard with the risk of being taken out.
Plus, at the end of this sync, I have a plan for the next day that's dialed in.
So I drive home with peace of mind, knowing that as soon as work starts tomorrow, I'll know exactly what to work on.
By the time 4:00 PM rolls around, I'm exhausted, and I'm probably not getting much work done. So it's a perfect time for us to have a sync where my assistant can just ask me questions, either on the phone or in a video call.
Plus, the day is fresh on my mind, so it's the perfect time to reflect.
Here's our agenda of questions she asks me and fills out in Notion each day:
If you’re still running through each day reactive, scattered, and overwhelmed - know this:
You don’t need more productivity hacks.
You don’t need another new app.
You need leverage.
A great assistant isn’t a luxury. They’re a force multiplier.
When you plug into a system like this 15-minute daily sync, everything changes.
You start ending your days with clarity instead of chaos.
You start your mornings already in motion. You remove friction before it turns into fire, in real time.
That’s how you protect your most valuable asset: your time.