Case studies
How our leaders are buying back time
Burns DirtAssistant: CatalinaSince September 2025
His wife noticed before he did.
His inbox was catching invoices meant for payroll. Now someone else runs his calendar, and his wife noticed the difference before he did.
Nic Parish
CEO, Burns Dirt
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5 / 5
monthly service review score, every month since
4 PM
daily hard stop, protected by his assistant
Burns DirtAssistant: KellenSince January 2026
The project he'd been putting off for a year.
When nobody knew who to ask, they asked Garrett. Kellen took enough off him that he finally built the thing he'd been putting off for a year.
Garrett Parish
COO, Burns Dirt
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3 months
lead time on quarterly meetings, up from chaos
2 divisions
of scorecards and dashboard data, fully owned
Ad Lib Media GroupAssistant: RoseSince March 2025
Eleven thousand unread emails.
Two EA hires had already failed. The third cleared 11,000 unread emails, then turned into four.
Mike Hauptman
Founder & CEO, Ad Lib Media Group
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11,000 → 0
unread emails in his personal inbox, cleared and organized
1 → 4
assistants at Ad Lib, after Rose proved the model
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